Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

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This Post Has 50 Comments

  1. rambo man

    this Kostler is very vague at Q & A time???

  2. A Singh

    Man United top? Shows how long ago this was 🙂

  3. Shameca Palmer

    how can he tell that Adam or Eve at an apple? that's not true, the Bible didn't even state. please consider revising your Bible sir

  4. Matthew Lotti

    boring… for college educated ppl.. you have learnt it from of principles of marketing

  5. Walter Stokes

    Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.

  6. rkvidekar

    awesome talk!! thank you so much for uploading it!

  7. Assd forst

    Dr. Siddig Ahamed Mohamed Marketing professionals

  8. Khairy Alaa

    greatttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt

  9. Javed Khan

    Great Examples and control on the Subject. Inspirational

  10. This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us… marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.

  11. mina aziz

    After first 10 min of this presentation i feel like every thing i had learned at college is nothing

  12. Tesserent

    Fantastic! Very helpful and inspirational. Thank you!

  13. VolordKingdom

    what a nice man and an excellent presentation – I believe that marketing on the whole provides a great benefit to society – and yet I believe that from a certain perspective we are just beginning as to what is possible – meaning we have a great more improvement possible as we move forward –

    just this past few months a new live streaming social media has been introduced called blab where people can have conversations with others from different parts of the globe and also to view the conversations of other people from different parts of the globe – and I believe that this new live stream social medium has the potential to really accelerate the power of marketing overall –

  14. Shelly verma

    thanku so much for d information provieded by u in video……….:)

  15. Omer Chaudhry

    A great piece of info. Loved this presentation

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