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In this video of जोश Money, Our expert Saurabh Bhatnagar is talking about the Importance of Digital Marketing.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
While modern-day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.
By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviours while opening the door to new methods of customer engagement. Additionally, companies can expect to see an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%.
As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.
About Saurabh Bhatnagar:
Saurabh Bhatnagar helps individuals & businesses scale their revenue using online marketing by helping them get more clients/customers.
Saurabh is the founder of multiple SAAS businesses & he is the world’s finest online business growth strategist.
He has mentored multiple businesses that hit 6-7 figures revenue.
Saurabh has developed his unique proprietary “TFP Formula” that he uses to generate profits & revenue online.
And that same formula is the reason behind him being behind some of Facebook’s highest ROI ad campaigns & automated business funnels with the highest conversion numbers.
The formula is based upon the direct correlation between the 3 most important online business assets i.e “Targeted Traffic”, “Seamless Funnel” & “Automated Profits”.
This “TFP Formula” is what he calls can make or break any online business & it is the reason behind the success of multiple businesses that he has mentored.
Instagram Handle of Saurabh Bhatnagar: https://www.instagram.com/maddypreneur/
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