Today on Behind The Brand, Seth Godin details everything you (probably) don’t know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.
His great insight into what we don’t know about marketing is adopted from his bestseller – Seth Godin, This Is Marketing.
Here’s everything you probably don’t know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you’ll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.
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