The Secret Behind Coca-Cola Marketing Strategy

Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?

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This Post Has 35 Comments

  1. Milan Manoj

    Great Video,
    @6:28 When you showed the Indian map you have missed out the two upper most states of the country if you ever use the Indian map again please don't forget to put the accurate map😉.
    It would mean a lot
    Thank You.

  2. TelePhotoLens

    Not too many companies as successful as Coke. Their ads are legendary, which is crazy because it's just carbonated sugar water.

  3. George Merrill

    I’m just drinking my Dr Pepper here wondering why I’m watching this right now

  4. Chad Robinson

    remember to be less white. that's how coke lost me

  5. That's video eye opener for sundir Pichai….YouTube… understand the importance of Advertising and revenue generated from Advertising….Coca Cola is one of the multinational company…there are thousands of other companies who spends millions on advertising…target is to capture the advertising world market……Thanks…..RGS


    Anyone after Ronaldo incident?

  7. Tony

    Did I miss the part where they got people addicted by adding cocaine?!

  8. gh77oul

    Cola is not also nice to drink but also the company is nice to overwatch as their strategies are really impactful. I take inspiration!

  9. I think it is incredibly wise to base your brand off of family and friends. When I think about Coke, I think about the advertisement in the movie theater with the coke pouring over blocky ice in a cold glass. It reminds me of going to see movies with my family when I was younger every time!

  10. Coca cola hires right wing death squads in its Columbian plants to murder its employee unionists

  11. Mahmoud Marei

    Has anyone else read about cultural branding approach by Holt? It gives quite different explanation to CocaCola's brand success.

  12. MiShell


  13. Ali Khan

    am I the only one drinking Coca Cola while watching this vid?

  14. Nandan Bagaria

    Next video: the secret behind the marketing of water and how water overtaked Coca-Cola
    cristiano ronaldo enters the chat

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