11 Digital Marketing Skills You Should Master

In this video, you’ll learn 11 in-demand digital marketing skills to that are important to develop for your digital marketing career.

Additional Digital Marketing Resources

How to Start a Career in Digital Marketing (Step-by-Step) ► https://www.youtube.com/watch?v=bG-AL2Hd6Cc

Digital Marketing for Beginners: 7 Strategies That Work ► https://www.youtube.com/watch?v=wZZnxXyES80

Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

Digital marketing skills can be separated into two categories: hard skills and soft skills.

Hard skills are basically learned abilities that develop through education, practice and experience, while soft skills are more about character traits and interpersonal skills.

Being a good digital marketer requires having both sets of marketing skills.

People often focus on improving hard skills like coding, SEO, or paid advertising while ignoring soft skills. But the truth is that both types are equally important.

In this digital marketing tutorial, we share 5 hard skills and 6 soft skills that are the most important whether you’re a digital marketing manager or a complete beginner to online marketing.

Let’s get started with the hard skills. Those are:

► Copywriting skills
► Data analysis and interpretation
► User experience
► Expertise with Google Sheets

Watch the video to learn more about why these are important and how to get better at them.

Next are the soft skills that include:

► Communication
► Problem solving
► Creativity
► Teachability
► Self-motivation
► Dependability

Watch the video to learn why having soft skills like these are absolutely critical to your career in marketing.


0:00 Intro
1:38 Copywriting
2:15 SEO
2:51 Data analysis and interpretation
3:45 User experience
4:39 Expertise with Google Sheets
5:18 Communication
6:12 Problem solving
7:26 Creativity
8:37 Teachability
9:21 Self-motivation
10:10 Dependability

#digitalmarketingskills #digitalmarketing #marketing

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This Post Has 37 Comments

  1. What do think about html, css, javas impact digital marketing? I'm studying marketing at university and now i'm studying html, css. this is should help me in my job? I'd like to become an expert SEO in the future,

  2. It is really informative, helpful, and motivating. Thank you so much to share.

  3. android phone

    Can I say I love the way Internet works.

    Yesterday I was interviewing for an SEO job and the interviewer asked me if I knew Google search console. I had zero knowledge. So I search on YouTube today for a small search console tutorial and found your video.

    Then I found this video which is talking about how to get a job in digital marketing specifically the skills required to get hired.

    It’s an understatement to say, you are so good and I love the content you put out. Just found you today.

  4. Pet fish

    Stop overcharging people.
    I just read how u guys are scamming and over charging people.
    Your team should be ashamed.

  5. Technology Clash

    I am an Arab, and I cannot write articles in English, but the Arabic niche is not profitable, what do you advise me?

  6. Ritwik Ghosh

    why arhefs does not show google discover traffic as organic

  7. JENNY J

    hola gran blogger, vi tu video de youtube y quiero trabajar contigo. Esperamos su respuesta,

  8. ahmed ali

    thank you, that was very informative and balance approach toward becoming a better marketer .. thanks a lot !

  9. Khe Hy

    Thanks Sam. Love this channel so much

  10. Umair Simjee

    Thank you Sam! Most important part in our life is to work on soft skills.

  11. Katia M.

    I would love to see a video about google sheets formulas for SEO (intermediate to advanced). I think you already have one article about that

  12. jubaear hossain

    Does Ahrefs thinks that they are more powerful than Google? Ahrefs recent pricing indicate like something.

    Liked your videos and left to use ahrefs forever due to unbelievable pricing.

  13. Clkb8

    Thank you for supporting Ukraine, I love your content!

  14. Dave Driscoll

    11????? Seriously? Too bad most of these are often brushed aside into low level admin / intern roles by greedy, ignorant hiring "managers" and higher ups that have "limited bandwidth" to know wtf is going on.

  15. Anwar Ali

    Thank you ahref team for sharing us valuable information

  16. praveen p

    That was terrific Sam. It's always a great pleasure to learn from you. It's great to have a short video power packed with knowledge. Keep up the good work man!!

  17. omosuvie joseph

    Thanks a lot Sam Oh… I've been a follower for years and videos like this just makes me love this channel even more… Thanks a lot man… And keep up the great work.

  18. This is a definite top in recommendations! Thanks for the helpful and interesting content! You keep up the good work🙌🏻

  19. Sagar Malik

    Do you @Ahrefs have recommendations for data Analytics?
    Like free resources

  20. Anita

    Thanks for the video. This is gold.

  21. Big Burr

    Nice video keep it up 👍

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